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Sony Ericsson Sony uses a new slogan 'make.believe' in all its communications with consumers so strengthen the quality of entertainment and collaboration with Sony Group. This is a step Sony Ericsson to the next stage in the transformation of business being positioned as dijalankannya for Communication Entertainment brand number one.
Communications and entertainment unite in the center of Sony Ericsson's offerings since the beginning. Sony Ericsson to align with Sony Group companies, and to show unity between the communication and entertainment.
Visually, Sony Ericsson will expand the appeal of the logo 'liquid identity' is used by adding seven new color variations and the 'liquid energy' that flows from the logo to make it more dynamic and interesting views in the digital arena. Sony Ericsson also intends to adopt a more open attitude and critical, by inviting the participation of a larger consumer with Sony Ericsson through a stronger focus on the digital channel and interactive social media.
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